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From affiliate links, to an up sell, there are many forms of acceptable advertising in your
mini ebook – advertising that you can take advantage of to create additional streams of income, or promote your own products more.
One of the most common ways to add advertising to your
mini e-book is to add an appendix of recommended resources and more – these resources can be considered a valuable and viable advertising method. These can be from your own products,
matching niche, or area of sale – or from other select marketers that gives you
a benefit that you can measure and justify to your readers. Its not a good idea to promote too much, or your
mini ebook will lose perceived value – add only carefully selected affiliate links.
Another powerful advertising method in your arsenal is to add a promotion for a product right at the
start of your mini ebook. This could be for one of your own products or an
affiliate product. Using a landing page with an email sign up will make
it easy for your readers to sign up, and easy for you to promote other
products as well.
In freely distributed mini e-books you can build up reasons as to why your customers should buy something – in an ideal world, everything would be free, but the reality of marketing is that the most important tools cost money – whether they are yours or not, you can promote them in
your mini ebook, making it a viral way to push your own affiliate link to others. These
mini e-books are usually in support of your main 'niche' area, and make your point all the more valuable, and attainable.
Any product you choose to promote in your
mini ebook should be one you've personally used in the past and has produced tangible, measurable results for your
projects. It should match your overall theme of your niche, or supplement it in greater detail. This will produce a higher trust metric, which, in turn leads people to buy from you far more often.